LOGO DESIGN
LOGO DESIGNE PROCESS
The logo design process involves several key steps. First, research the brand to understand its identity and target audience. Next, brainstorm ideas and sketch concepts that reflect the brand’s values. Once you have a few strong options, refine them, focusing on simplicity, scalability, and versatility.
Choose a suitable color palette and typography that align with the brand’s message. Finally, present the designs for feedback, making adjustments as needed to create a memorable and effective logo.
ABOUT
When designing a logo, focus on simplicity for easy recognition and versatility. Ensure it reflects the brand’s identity and resonates with the target audience. Consider color psychology, as colors evoke emotions, and choose typography that complements the design while remaining legible.
The logo should be scalable, looking good at any size, and timeless enough to withstand trends. Lastly, it should be versatile, working well in various formats and backgrounds, both in color and black-and-white.
Year
2023-2024
Client
Multiple
Services
Branding Design
Description
Logo design is the process of creating a visual symbol that represents a brand or business. It combines creativity and strategy to craft an emblem that communicates the brand’s identity, values, and personality. A well-designed logo is simple yet distinctive, making it easily recognizable across various platforms.